DIGITAL COMMUNICATION CHANNELS IN EXPORT TRANSACTIONS OF POLISH ENTERPRISES IN THE CONDITIONS OF THE COVID-19 PANDEMIC
DOI:
https://doi.org/10.15290/oes.2022.04.110.04Słowa kluczowe:
international transactions, digitalization, communication channels, exports, COVID-19 pandemic, Polish enterprisesAbstrakt
Cel – Identyfikacja zależności pomiędzy szokiem komunikacyjnym wywołanym pandemią COVID-19, cyfryzacją kanałów komunikacji w procesie transakcyjnym oraz eksportem polskich przedsiębiorstw.
Metoda badań – Statystyka opisowa, analiza korelacji i nieparametryczna jednoczynnikowa analiza wariancji (test Kruskala-Wallisa) na podstawie danych pochodzących z sondażu diagnostycznego przeprowadzonego na reprezentatywnej próbie polskich eksporterów.
Wnioski – Szok komunikacyjny wywołany ograniczeniem bezpośrednich spotkań z zagranicznymi kontrahentami miał spośród wielu czynników najbardziej negatywny wpływ na możliwości transakcyjne w eksporcie polskich firm w czasie pandemii. Odrzucono jednak hipotezy mówiące o występowaniu zależności między wynikami i możliwościami eksportowymi, a wykorzystaniem cyfrowych kanałów komunikacji oraz cyfryzacją komunikacji w procesie zawierania transakcji. Potwierdza się zatem w tym obszarze brak efektywnościowych skutków implementacji technologii cyfrowych (paradoks Solowa).
Oryginalność/wartość/ implikacje /rekomendacje – Wnioski zwiększają wiedzę na temat cyfryzacji międzynarodowych transakcji gospodarczych, a w szczególności efektywności wykorzystania cyfrowych kanałów komunikacji w zawieraniu transakcji eksportowych w warunkach pandemii.
Bibliografia
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Pandemic Is Reshaping the Trade Landscape and What to Do About It, “Intereconomics”, Vol. 55(3), pp. 135–139, DOI: 10.1007/s10272-020-0890-4.
Karl K.A., Peluchette J.V., Aghakhani N., 2022, Virtual Work Meetings During the COVID‑19
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Laskowski W., 2010, O komunikacji twarzą w twarz w perspektywie somatycznej, „Investigationes
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Liu X., Ornelas E., Shi H., 2022, The trade impact of the Covid‑19
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Mheidly N., Fares M.Y., Zalzale H., Fares J., 2020, Effect of Face Masks on Interpersonal Communication
During the COVID‑19
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Sadler T.R., 2022, Pandemic Economics, Routledge.
Sousa C.M.P., Martínez‑‑Lopez
F. J., Coelho F., 2008, The determinants of export performance:
a review of the research in the literature between 1998 and 2005, “International Journal of Management Reviews”, Vol. 10(4), pp. 343–374.
Standaert W., Muylle S., Basu A., 2021, How shall we meet? Understanding the importance of meeting mode capabilities for different meeting objectives, “Information & Management”,
Vol. 58(1), 103393, DOI: 10.1016/j.im.2020.103393.
Suematsu C., 2014, Transaction Cost Management: Strategies and Practices for a Global Open Economy, Springer, Berlin.
Tanaka K., 2022, What Hinders Digital Communication? Evidence from foreign firms in Japan, “RIETI Discussion Paper”, No. 22058.
Trevino, L. K., Lengel, R. H., Daft, R. L., 1987, Media Symbolism, Media Richness, and Media Choice in Organizations: A Symbolic Interactionist Perspective, “Communication Research”, Vol. 14(5), pp. 553–574, DOI: 10.1177/009365087014005006.
Wang M.L., Choi C.H., 2019, How information and communication technology affect international
trade: a comparative analysis of BRICS countries, “Information Technology
for Development”, Vol. 25, pp. 455–474, DOI: 10.1080/02681102.2018.1493675.
Williamson O.E., 2008, Transaction Cost Economics, [in:] Handbook of New Institutional Economics, C. Ménard, M. M. Shirley (ed.), Springer, Berlin.
Zwass, V., 1996, Electronic Commerce: Structures and Issues, “International Journal of Electronic Commerce”, Vol. 1(1), pp. 3–23, http://www.jstor.org/stable/27750797 [date of access: 3.05.2022].
M., Sakha S., 2022, Digitalization and Resilience: Firm‑level
Evidence during the COVID‑19,
“IMF Working Paper”, No. 2022/034.
Acemoglu D., Autor D., Dorn D., Hanson G.H., Price B., 2014, Return of the Solow Paradox? IT, Productivity, and Employment in US Manufacturing, “American Economic Review”, Vol. 104(5), pp. 394–99, DOI: 10.1257/aer.104.5.394.
Aiyar S,. Malacrino D., Mohommad A,. Presbitero A., 2022, International Trade Spillovers from Domestic COVID‑19
Lockdowns, “IMF Working Paper”, No. 2022/120.
Amankwah‑‑Amoah
J., Khan Z., Wood G., Knight G., 2021, COVID‑19
and digitalization: The great acceleration, “Journal of Business Research”, Vol. 136, pp. 602–611, DOI: 10.1016/j.jbusres.2021.08.011.
Ambroziak Ł., Gniadek J., Marczewski K., Sierocińska K., Wąsiński M., 2022, Polscy eksporterzy
w okresie pandemii COVID‑19.
Wyniki badania ankietowego, Polski Instytut Ekonomiczny, Warszawa.
Arendt Ł., 2016, Paradoks Solowa i determinanty wdrożenia technologii informacyjnych i telekomunikacyjnych, „Gospodarka Narodowa”, nr 1(281), pp. 29–53.
Baldwin R., Tomiura E., 2020, Thinking Ahead about the Trade Impact of COVID‑19,
[in:] Economics in the Time of COVID‑19,
Baldwin R., Weder di Mauro B. (eds.), CEPR Press.
Benz S., Gonzales F., Mourougane A., 2020, The Impact of COVID‑19
international travel restrictions on services‑trade
costs, “OECD Trade Policy Papers”, No. 237, DOI: 10.1787/e443fc6b‑en.
Brinca P., Duarte J.B., Faria-e-Castro M., 2020, Is the COVID‑19
Pandemic a Supply or a Demand Shock?, “Economic Synopses”, No. 31, Federal Reserve Bank of St. Louis.
Cerdeiro D.A., Komaromi A., 2022, Supply spillovers during the pandemic: Evidence from high‑frequency
shipping data. “The World Economy”, Vol. 00, pp. 1–24, DOI: 10.1111/twec.13306.
Coughlan J., Macredie R., Patel N., 2007, Moving face‑to-
face communication to Web‑based
systems, “Interacting with Computers”, Vol. 19(1), pp. 1–6, DOI: 10.1016/j.intcom.2006.07.006.
Effective Meetings for a Hybrid Workforce, 2021, Gartner, https://www.gartner.com/en/documents/4004138 [date of access: 3.05.2022].
Espitia A., Mattoo A., Rocha N., Ruta M., Winkler D., 2021, Pandemic trade: COVID‑19,
Remote Work and Global Value Chains, “Policy Research Working Paper”, No. WPS 9508.
Fink C., Mattoo A., Neagu I.C., 2005, Assessing the Impact of Communication Costs on International Trade, “Journal of International Economics”, Vol. 67(2), pp. 428–445, DOI: 10.1016/j.jinteco.2004.09.006.
Fleischer M., 2012, Typologia komunikacji, Primum Verbum, Łódź.
Hayakawa K., Mukunoki H., 2021, The impact of COVID‑19
on international trade: Evidence from the first shock, “Journal of the Japanese and International Economies”, Vol. 60(C), pp. 1–12, DOI: 10.1016/j.jjie.2021.101135.
Hu F., Qiu L., Xi X., Zhou H., Hu T., Su N., Zhou H., Li X., Yang S., Duan Z., Dong Z., Wu Z., Zhou H., Zeng M., Wan T., Wei S., 2022, Has COVID‑19
Changed China’s Digital
Trade?-Implications for Health Economics, “Front Public Health”, Vol. 10:831549, DOI: 10.3389/fpubh.2022.831549.
ICCA Statistics Report Country & City Rankings – Public Abstract, 2020, ICCA, https://www.iccaworld.org/knowledge/article.cfm?artid = 701 [date of access: 3.05.2022].
Impact of the COVID‑19
Pandemic on Trade and Development: Transitioning to a New Normal, 2021, UNCTAD, DOI:10.18356/9789210054485.
International trade during the COVID‑19
pandemic: Big shifts and uncertainty, 2022, OECD Publishing, Paris, DOI: 10.1787/d1131663‑en.
Jalendry S., Verma S., 2015, A Detail Review on Voice over Internet Protocol [VoIP], “International
Journal of Engineering Trends and Technology”, Vol. 23(4), pp. 161–166, DOI: 10.14445/22315381/IJETT‑V23P232.
Jean S., 2020, How the COVID‑19
Pandemic Is Reshaping the Trade Landscape and What to Do About It, “Intereconomics”, Vol. 55(3), pp. 135–139, DOI: 10.1007/s10272-020-0890-4.
Karl K.A., Peluchette J.V., Aghakhani N., 2022, Virtual Work Meetings During the COVID‑19
Pandemic: The Good, Bad, and Ugly, “Small Group Research”, Vol. 53(3), pp. 343–365, DOI: 10.1177/10464964211015286.
Kiełczewski D., 2021, Pandemia COVID‑19
z perspektywy ekonomii złożoności, „Optimum. Economic Studies”, Vol. 3(105), s. 3–14, DOI: 10.15290/oes.2021.03.105.01.
Kupritz V.W., Cowell E., 2011, Productive Management Communication: Online and Faceto-
Face, “The Journal of Business Communication”, Vol. 48(1), pp. 54–82, DOI: 10.1177/0021943610385656.
Laskowski W., 2010, O komunikacji twarzą w twarz w perspektywie somatycznej, „Investigationes
Linguisticae”, nr 22, s. 42–78, DOI: 10.14746/il.2010.22.3.
Liu X., Ornelas E., Shi H., 2022, The trade impact of the Covid‑19
pandemic, “The World Economy”, Vol. 00, pp. 1–29, DOI: 10.1111/twec.13279.
Maurseth P.B., Medin H., 2019, Internet use, intermediaries and international trade, “NUPI Working Paper”, No. 885.
Mheidly N., Fares M.Y., Zalzale H., Fares J., 2020, Effect of Face Masks on Interpersonal Communication
During the COVID‑19
Pandemic, “Front Public Health”, Vol. 8:582191, DOI: 10.3389/fpubh.2020.582191.
Sadler T.R., 2022, Pandemic Economics, Routledge.
Sousa C.M.P., Martínez‑‑Lopez
F. J., Coelho F., 2008, The determinants of export performance:
a review of the research in the literature between 1998 and 2005, “International Journal of Management Reviews”, Vol. 10(4), pp. 343–374.
Standaert W., Muylle S., Basu A., 2021, How shall we meet? Understanding the importance of meeting mode capabilities for different meeting objectives, “Information & Management”,
Vol. 58(1), 103393, DOI: 10.1016/j.im.2020.103393.
Suematsu C., 2014, Transaction Cost Management: Strategies and Practices for a Global Open Economy, Springer, Berlin.
Tanaka K., 2022, What Hinders Digital Communication? Evidence from foreign firms in Japan, “RIETI Discussion Paper”, No. 22058.
Trevino, L. K., Lengel, R. H., Daft, R. L., 1987, Media Symbolism, Media Richness, and Media Choice in Organizations: A Symbolic Interactionist Perspective, “Communication Research”, Vol. 14(5), pp. 553–574, DOI: 10.1177/009365087014005006.
Wang M.L., Choi C.H., 2019, How information and communication technology affect international
trade: a comparative analysis of BRICS countries, “Information Technology
for Development”, Vol. 25, pp. 455–474, DOI: 10.1080/02681102.2018.1493675.
Williamson O.E., 2008, Transaction Cost Economics, [in:] Handbook of New Institutional Economics, C. Ménard, M. M. Shirley (ed.), Springer, Berlin.
Zwass, V., 1996, Electronic Commerce: Structures and Issues, “International Journal of Electronic Commerce”, Vol. 1(1), pp. 3–23, http://www.jstor.org/stable/27750797 [date of access: 3.05.2022].
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DIGITAL COMMUNICATION CHANNELS IN EXPORT TRANSACTIONS OF POLISH ENTERPRISES IN THE CONDITIONS OF THE COVID-19 PANDEMIC. (2023). Optimum. Economic Studies, 4 (110), 47-66. https://doi.org/10.15290/oes.2022.04.110.04
